Content partnerships
Borrow an audience you would otherwise have to buy
Brand integrations, co-productions and licensing across our owned channels and creator network.
Formats
Ways brands work with our network
Integration
In-content brand placement
Your product placed inside content people chose to watch, rather than an ad they sat through.
- Native product integration
- Dedicated segments
- Multi-episode arcs
Co-production
Branded series
A format built around your category, produced by us and distributed across our channels and yours.
- Concept and format development
- Full production
- Cross-channel distribution
Licensing
Content licensing
Licence existing content for your own channels, campaigns or retail media, without producing from scratch.
- Catalog access
- Territory and term flexibility
- Edit and adaptation rights
Creator
Creator campaigns
Multi-creator campaigns from our roster, briefed and measured as performance media, not as reach buys.
- Creator selection and briefing
- Whitelisting and paid amplification
- Performance reporting
Creative brief — what to shoot or design here
What a partnership looks like
Step 01
Fit check
We look at your category, audience and objective against what our channels and creators actually reach.
Step 02
Proposal
Format, deliverables, distribution plan and a number — usually within a week.
Step 03
Produce
We handle production, approvals and scheduling end to end.
Step 04
Report
Reach, engagement and downstream performance, reported against what you set out to do.
Tell us who you want to reach
Send us your category and objective. We will tell you honestly whether our audiences are the right fit.